When it comes to preparedness messages, one of the most difficult groups to reach is the age group prized by advertisers, the 18-34 year olds. To connect with more people in this age range, Dr. Lucy Jones filmed a trio of light-hearted videos that are now enjoying numerous hits on Facebook, Myspace, and YouTube. The project was devised and arranged by Alex Rose, a Red Cross employee and member of the volunteer organization ENLA (Emergency Network Los Angeles), a young man who is passionate about preparedness and determined to engage more of his peers. He convinced three of his friends, each of whom has hundreds of internet friends, to donate their time to make the videos and help spread the word. The videos also incorporate ShakeOut graphics, messaging, and earthquake soundtrack. See the results at the links below.
Lucy and Josh
Lucy and David
Lucy and Andrew
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ON Friday, November 7, 2008,
